Film poster analysis

On the left side of the poster one of the characters is holding a baseball bat, and also he is holding it in a way that suggests that he is going to swing it. This foreshadows that this film with have a theme of violence.

The poster also has a theme of juxtaposition. This is shown in two main ways. First of all it is shown through the colour of the text on the poster.  For the fact that the colour of the ext for the slogan is black, yet the colour for the title of the rest of the text is white.  Both of these colours have strong connotations, like black is a signifier of depression, and mainly bad things, where on the other hand white connotes, innocence and purity, so both of these colour covey completely difference messages when looked at separately but when put together on a poster it suggests, that their will be two different sides to a person, or that they will have to choose between being good or bad. Another juxtaposition, which can be seen, is through the use of colour in the background.  At the bottom of the poster dark colours are used through making the location maybe on a rooftop, where as at the top of the poster lighter colours are used through the use of clouds and a hidden sunlight. Both of these backgrounds make the colour of the text stand out more but also suggest a difference between what is right and what is wrong.

From having clouds up the top with a bright light shining behind, is a signifier to the audience of heaven.  Heaven has a very well know schema and connotation of death. This will most likely suggest to the audience that a character within the diegesis is going to be killed. Adding this together with the image of the boy holding a baseball bat, it could also signify that somebody is going to get killed but not only is he going to get killed but that he will be murdered and possibly by the character holding the baseball bat. 

The characters instantly give away what genre the film is (drama). This is mainly shown through their costumes but also from they way that they have been coded. The characters costumes code them all as though they are from a lower class background and that they are not wealthy or have had a good up bringing. This is shown for they fact they that are dressed and coded as “chavs” or “rudeboys” for the fact that they are dressed in hoodies and jeans. From this connotation it will be able to draw on the audiences schema and make them feel that this film is going to be in the drama genre. But not only the characters coding but also because the colours that are used on the poster are mainly dark and depressing colours. Which signify that bad things are going to happen which normally happen in the drama genre.