Question 4

Question 3

Question 2: Audience feedback

Evaluation question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

First filming and then reviewing footage

The first thing that we decided to shoot was the conversation just before the beginning of the fight scene. This was our first choice of shots to shoot because one of our other locations was not available for that day.  When first at the location we had to make sure that the props were all in the right place, and that the had all the right equipment to film like the sound equipment. One of the main problems that we had was that we had a few outtakes, so it took longer to film than planned.

When we had our next media lesson we captured the footage on to final cut express, we were happy with most of the footage, but discussed that one or two of the shots may need to be reshot, just to make sure that we get the highest continuity.  

My film poster

As a part of the brief, we had to design our own individual film poster. This was my design:

- First of all one of the main things that i had to decide was whether to take a screen shot from the film or to design my own. I chose to take a screen shot from the film because if my group did decide to use this as the final film poster i felt that it would be easier to produce.

- Next of all i chose to have the shot of the main character walking down the street, this was because i felt that it showed him in isolation, and not around anyone which will signify to the audience that the character is meant to be coded as kinda lonely. This is also reinforced by the character wearing earphones, like he is in his own little world and cut off from everyone else.

- One of the other factors which i thought was important was the tag line, i wanted my tag line to be effective, and also make a potential audience watch the film. I chose to have the word isolation, because that is one of the main themes throughout the film, so it will give a hint to the audience and also because it is emotive language.

- I chose to have the title appear on the road so that where the road was plain it would make the title stand out even more. Titles that our group is looking at are "The bench" and "Like father, Like son"

- The cast names are placed at the bottom of the poster as it is a common convention to have the actors names at the top or bottom of the poster. This will reinforce to the audience that it is a film poster.

- The colours which i have chosen to incorporate into the poster, are dark and bleak. I did this so that i could try and represent the mood of the film. Therefore giving the audience and sense of the themes which are going to be represented in the film.

- I feel that this will appeal to this target audience because first of all, the potential target audience can relate to the character, as they will be of the same age and also of the same class.

Film poster analysis

On the left side of the poster one of the characters is holding a baseball bat, and also he is holding it in a way that suggests that he is going to swing it. This foreshadows that this film with have a theme of violence.

The poster also has a theme of juxtaposition. This is shown in two main ways. First of all it is shown through the colour of the text on the poster.  For the fact that the colour of the ext for the slogan is black, yet the colour for the title of the rest of the text is white.  Both of these colours have strong connotations, like black is a signifier of depression, and mainly bad things, where on the other hand white connotes, innocence and purity, so both of these colour covey completely difference messages when looked at separately but when put together on a poster it suggests, that their will be two different sides to a person, or that they will have to choose between being good or bad. Another juxtaposition, which can be seen, is through the use of colour in the background.  At the bottom of the poster dark colours are used through making the location maybe on a rooftop, where as at the top of the poster lighter colours are used through the use of clouds and a hidden sunlight. Both of these backgrounds make the colour of the text stand out more but also suggest a difference between what is right and what is wrong.

From having clouds up the top with a bright light shining behind, is a signifier to the audience of heaven.  Heaven has a very well know schema and connotation of death. This will most likely suggest to the audience that a character within the diegesis is going to be killed. Adding this together with the image of the boy holding a baseball bat, it could also signify that somebody is going to get killed but not only is he going to get killed but that he will be murdered and possibly by the character holding the baseball bat. 

The characters instantly give away what genre the film is (drama). This is mainly shown through their costumes but also from they way that they have been coded. The characters costumes code them all as though they are from a lower class background and that they are not wealthy or have had a good up bringing. This is shown for they fact they that are dressed and coded as “chavs” or “rudeboys” for the fact that they are dressed in hoodies and jeans. From this connotation it will be able to draw on the audiences schema and make them feel that this film is going to be in the drama genre. But not only the characters coding but also because the colours that are used on the poster are mainly dark and depressing colours. Which signify that bad things are going to happen which normally happen in the drama genre.